Packaging as a tool for loyalty and communication

In the competitive artisanal ice cream industry, customer experience becomes a crucial factor in building customer loyalty and differentiating yourself from the competition.

The Viola ice cream shop decides to focus on the customization of its packaging to offer a unique experience and enhance its brand in every interaction with the customer, using functional packaging that at the same time can become a powerful communication tool .

Capture attention even on the move

Ice cream cups, cone covers, ice cream tub cases, cardboard cups and so on.

A series of take-away packaging for ice cream and hot or cold drinks that allow the customer to enjoy artisanal delicacies comfortably while walking and that allow the "Viola" brand to capture the attention of passers-by.

This shows how packaging customization is not just an aesthetic issue, but a real communication strategy that can improve brand visibility. An innovative approach to packaging that goes far beyond simple functionality and becomes a powerful ally in creating a strong and recognizable brand identity.

Strategic packaging

Every time a customer brings a product in a customized packaging, the brand is visible to anyone nearby. If the design is attractive, the packaging becomes a real marketing tool that promotes the brand and increases its visibility.

Graphic support

Our graphic design department offers complete support in creating the ideal design. We work closely with our clients to transform their ideas into reality, ensuring that every detail reflects their vision.

Functionality and security

Our team of experts is available to recommend the most suitable packaging for the specific needs of the customer, combining functionality, aesthetics and sustainability and ensuring that each project reflects the brand identity and optimizes the consumer experience.

Looking for more inspiration?

Discover the other articles
Caso studio: Isla Poke

Case Study: Isla Poke

In the restaurant world, every detail matters. It's not just the food that attracts customers, but also the experience that surrounds them. And if there's one aspect that is quickly...

Read more
Caso studio: Viola

Case Study: Viola

In the competitive sector of artisanal ice cream shops, customer experience becomes a crucial factor in building customer loyalty and differentiating from the competition. Viola ice cream shop decides to...

Read more