Case Study: Hop
Customized packaging: the winning strategy to stand out among competitors
In a competitive industry like poker, standing out is key.
Hop Food chooses to emerge with an excellent strategy: personalized packaging. Even before launching its own store, the business invested in the creation of a set of packaging that not only reflected the essence of its brand, but was also a visual communication tool capable of transmitting personality and distinction from the very first contact with the customer.
A visual journey between joy and freshness
Designed to evoke a unique, joyful and fresh experience , the packaging project was created with the intent of immediately transmitting the values and atmosphere that the venue wanted to create: a journey where the freshness of the ingredients blends with an engaging visual experience.
Bright cardboard bowls , containers for burgers and fried foods, glasses and shopping bags suitable for take-away, together with Hop we have created everything needed to provide customers with an unforgettable experience!
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